Segura Inc www.segura-inc.com
The website is commercial and informative site because it displays the work that the studio does to encourage new clients to use Segura Inc for their graphic work. The website is aimed at anyone wanting graphic work for brand identities, advertising and books etc. You can see this by the images of previous work displayed on the home page, you can click on an image which will take you to another page which tells you who the client was and a bit about the work. This will be very interesting for future clients because they will be able to get a feel for the designer’s work.
The Homepage gives a modern feel because all it has is images scrolling of work that has been done. At any time, you can click on an image which will take you to a page giving you more information about the image. This is interesting because the Home page keeps changing. The header has the different links you can click on to take you to different pages. There is a nice balance of images and type so that you can visually see the message through images as well as text.
The page size of the home page is the screen size which is good because all it has on it is the header and images which scroll along from left to right. The other pages differ in length but are generally bigger than the screen and you need to scroll down to see all the items on the page. The positive of this is that the images are big – sometimes too big – but better that than squashed.
Images are used to show case the work that has been done and to HAIL the audience. This is positive because if the images are striking the users will continue to view the site. The images are very big which means you must often scroll down to see the whole image – I feel they would have more of an impact if they were a bit smaller.
The tone is friendly and has impact because it is done in a witty way, for example the use of “Get. Better. Work. Done.” They have used plain typeface which makes it easy to read and have used mainly black which makes it easy to read on a very pale grey background. The size of the type is good because it is easy to read, and the amount of text is enough without being too much. This is good because if there was too much text the user would get bored and the idea is to show case their work. The size of the type is bigger for the headings and the headings are in bold to make them more noticeable.
The background colour is very pale grey which is good because the type is easy to read, which is black, and the images look good on the pale grey background. The way some type is bigger and some in bold gives the site a playful and fun feeling.
The unity of the website is not spoiled by commercial banners etc. because these are placed at the top right-hand side of the page and are done in smaller text, so it does not distract the viewer from the designer’s message and work.
The website is easy to navigate around because on the Home page has a header with the different sections, when you click on a section it then takes you to that page. On that page is the same header as the Home page but has a drop box with different sub sections of the page. You do not need to keep going back to the home page because the main header on the Homepage is at the top of each page. Once on each page it is easy to click on what you want to read about / see and get back to another page as described above.
The use of images is used to HAIL the audience and encouraged them to use Segura Inc. for their design work. The signifiers which tells me about the ethos of the site and the quality of the work is seen firstly on the home page header where images are shown in a cutting-edge manner indicating that the designers are passionate about their work. Throughout the site images and text is used in an equal ratio. The basic assumptions they make about the clients / viewers is that they are wanting to get their product / company branding done or design work for their company / product, this can be seen by the images shown of previous work done signifying what they do.
HND Graphic Design 