The Type Archive / Monotype Building – Berthold Wolpe
The piece of work done on the left is done by Wolpe and the one on the right is a later piece of work done by another person but following Wolpe’s style. The original title done by Wolpe is placed in a square rather than a line all the way across the top of the page. The eagle is bigger as well. I prefer the eagle being bigger because the eagle is the logo of the paper and that is what speaks to me more than the text. The same type and eagle has been used for both papers but the colour of the text and the size is different. I was surprised at how this made an affect on the work as it gave the paper a completely different feel. The paper on the left felt more friendly whereas the paper on the right felt more business like. Seeing these two papers together has shown me that what is written and the style is not the only thing that speaks to the audience but also the colour and the way it is laid out. I will use this knowledge when designing in the future. The hand drawn pictures gave a less professional feel than the computerised pictures and the colours were less vibrant. I prefer the hand drawn pictures because they give a warmer feel and a more old fashioned feel to the article. Some people may find this cover too busy but I personally prefer it. When I look at both covers they make me feel it is a paper for a male audience because of the fighting images and the overall feel is masculine. When I read the title I saw that it is a paper designed for males although this could be seen as a sexist remark because some females also enjoy fighting stories and boxing etc. Tempest and fanfare style text was used for both papers which I found made the text easier to read which is necessary for a title of a newspaper so that it is noticeable from the other newspapers on the news stand.
South London Lettering Arts
Above are two pieces of work done by etching on glass. This gives a completely different feel to the work if it was done on paper, it looks much cleaner and crisper. I feel the target audience for the glasses will be people interested in birds but mainly owls. Each glass has an owl with a letter from the alphabet around it. The feel I get from both is that the look is quite feminine because the text is delicate. The way the text is etched makes the P and O look 3 dimensional but this is more so in the case of the O. I think that the owl in the O gives off a more friendly feel than the owl in the P which is standing up and smaller. Although both glasses where done using etching, the same type and owl the way the owl was placed and the different letter gave the glasses a different feeling when looking at them. I have learnt as above that what materials you use and the way images are placed can affect the feeling the work has.
The image on the right shows etching on a mirror which makes the text stand out more than the text on the glasses. The type on the mirror is constructive and busy which gives it a friendly feel. The gecko is hand drawn and done in a cartoon style which makes me think that the writing will be light hearted. The green colour is fun and draws my attention to the mirror and so making me want to read the text. I thing the target audience for this would be anyone who is interested in decorating their home, office or decorator’s, designers etc. I have learnt that colour and the style of the text can create a mood more than the actual message.
House of Mina Lima
Above are two examples of a front page of a newspaper for the Harry Potter films. The first paper is all black and white with plain text – no frills. This gives the page a very serious feel. Different text styles are used for the headings which helps to show the reader when new articles are starting. The D and A on the paper is done in a three dimensional way giving it a magical feel. There is a photo in the middle of the page which adds to the drama of the paper because it is black and white. The logo on this paper is black and white. The title on the second paper is done in more of a Albertus Nova style giving it a magical feel and less of a dark foreboding feel. The logo is in gold which adds to the mysterious feel of the paper. The different articles are shown by making the first letter of the sentence in the article large, bold and in the Albertus Nova style. There is no photos on this page which makes it feel more informative than dramatic. The audience for both papers would be people interest in magic or Harry Potter.
I have learnt from this that although both papers were covering the same sort of news the way the type was laid out with the style text used and colour and photos gave them both a different feeling.
The work in all three exhibitions gave totally different feelings because the second exhibition was done on glass and mirrors using etching. The first and third exhibition were both done on newspaper print but the different way colour, images, shading and type was used gave the papers a totally different feel. I found this trip very useful because it has shown me not to look at things from one angle only but how different things can influence the way I feel about the different exhibitions. I will use this knowledge in the future. It has also shown me how important it is to research a task before starting to work on it to help me create the correct feeling although everybody sees things differently but we can still create an overall feel to a piece of work.
Below are some of the photos I took at the different exhibitions: