London Trip – 20/10/2017

The Type Archive / Monotype Building – Berthold Wolpe


The piece of work done on the left is done by Wolpe and the one on the right is a later piece of work done by another person but following Wolpe’s style.  The original title done by Wolpe is placed in a square rather than a line all the way across the top of the page. The eagle is bigger as well.  I prefer the eagle being bigger because the eagle is the logo of the paper and that is what speaks to me more than the text.  The same type and eagle has been used for both papers but the colour of the text and the size is different.  I was surprised at how this made an affect on the work as it gave the paper a completely different feel.  The paper on the left felt more friendly whereas the paper on the right felt more business like.  Seeing these two papers together has shown me that what is written and the style is not the only thing that speaks to the audience but also the colour and the way it is laid out.  I will use this knowledge when designing in the future.  The hand drawn pictures gave a less professional feel than the computerised pictures and the colours were less vibrant.  I prefer the hand drawn pictures because they give a warmer feel and a more old fashioned feel to the article.  Some people may find this cover too busy but I personally prefer it.  When I look at both covers they make me feel it is a paper for a male audience because of the fighting images and the overall feel is masculine.  When I read the title I saw that it is a paper designed for males although this could be seen as a sexist remark because some females also enjoy fighting stories and boxing etc. Tempest and fanfare style text was used for both papers which I found made the text easier to read which is necessary for a title of a newspaper so that it is noticeable from the other newspapers on the news stand.

 South London Lettering Arts


Above are two pieces of work done by etching on glass.  This gives a completely different feel to the work if it was done on paper, it looks much cleaner and crisper.  I feel the target audience for the glasses will be people interested in birds but mainly owls.  Each glass has an owl with a letter from the alphabet around it.  The feel I get from both is that the look is quite feminine because the text is delicate.  The way the text is etched makes the P and O look 3 dimensional but this is more so in the case of the O.  I think that the owl in the O gives off a more friendly feel than the owl in the P which is standing up and smaller.  Although both glasses where done using etching, the same type and owl the way the owl was placed and the different letter gave the glasses a different feeling when looking at them.  I have learnt as above that what materials you use and the way images are placed can affect the feeling the work has.

The image on the right shows etching  on a mirror which makes the text stand out more than the text on the glasses.  The type on the mirror is constructive and  busy which gives it a friendly feel.  The gecko is hand drawn and done in a cartoon style which makes me think that the writing will be light hearted.  The green colour is fun and draws my attention to the mirror and so making me want to read the text.  I thing the target audience for this would be anyone who is interested in decorating their home, office or decorator’s, designers etc.  I have learnt that colour and the style of the text can create a mood more than the actual message.

House of Mina Lima

IMG_0224  IMG_0225

Above are two examples of a front page of a newspaper for the Harry Potter films.  The first paper is all black and white with plain text – no frills.  This gives the page a very serious feel.  Different text styles are used for the headings which helps to show the reader when new articles are starting.  The D and A on the paper is done in a three dimensional way giving it a magical feel.  There is a photo in the middle of the page which adds to the drama of the paper because it is black and white. The logo on this paper is black and white.  The title on the second paper is done in more of a Albertus Nova style giving it a magical feel and less of a dark foreboding feel.  The logo is in gold which adds to the mysterious feel of the paper.  The different articles are shown by making the first letter of the sentence in the article large, bold and in the Albertus Nova style.  There is no photos on this page which makes it feel more informative than dramatic.  The audience for both papers would be people interest in magic or Harry Potter.

I have learnt from this that although both papers were covering the same sort of news the way the type was laid out with the style text used and colour and photos gave them both a different feeling.

The work in all three exhibitions gave totally different feelings because the second exhibition was done on glass and mirrors using etching.  The first and third exhibition were both done on newspaper print but the different way colour, images, shading and type was used gave the papers a totally different feel.  I found this trip very useful because it has shown me not to look at things from one angle only but how different things can influence the way I feel about the different exhibitions.  I will use this knowledge in the future.  It has also shown me how important it is to research a task before starting to work on it to help me create the correct feeling although everybody sees things differently but we can still create an overall feel to a piece of work.

Below are some of the photos I took at the different exhibitions:


Type Tour Poster – Evaluation

Evaluation and Reflection:

1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

I feel the visual communication met the needs of the brief because it informed the audience that it was a Typographic Walk in Bexhill, the date and the website address. This was given to us to use in the brief. I had also used a sign post – I got the sign post from a photo I took when I went to Bexhill – which is relevant to walking and directions but the main message was communicated by typography and not imagery.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

I feel that the communication message does not fail because we were told what to include on the poster and the message was clear and easy to read. I could have made more blog entries on how I got to my final poster, the technical side using Illustrator and Photoshop.

What are the strengths of the visual communication? Why?

The strengths are that the message is clear and easy to read. It is clear that the walk is for people interested in typography/graphic design / art / photography because of the title Typographic Walk in Bexhill; the poster also includes the date and has a website address for more information to be found, so that there is not too much writing on the poster and the reader can immediately see what the poster is telling them. By making the background blue and only having one image of a street post I limited the back-ground noise in the poster making it easy to read. I also used a bright neon green for the text which made it “pop” and easy to notice.

What are the weaknesses of the visual communication? Why?

The weakness is that I made the date in the smallest text and looking back I think the website address should have been the smallest because people would stop to write the website address down if they were interested and free on the date.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

I do not think that the piece could be miss read or miss understood by the audience because it is clear that the walk is a typographic walk and so is for people interested in typography, the date is also clear and if the audience did have any queries they could visit the website.

In what practical ways could the piece be developed or improved?

I feel that the sign post labels could be bigger and the pole shorter to allow the text to be bigger and fill more of the “white space” which would allow the audience to read the information at a quicker glance.

2) Good Design? Evaluation

In what ways did you consider Designing Backwards or application of Systems Thinking to your project?

We were given our brief which explained what the outcome must be which allowed me to start getting ideas of an outcome when I went on the Tonbridge walk and my trip to Bexhill. I decided to use a street sign post in Tonbridge and when I went to Bexhill I found the perfect photo which I used. From this I worked backwards knowing that the signpost was what I wanted to use and we were told what the text should be.

I then used systems thinking by looking at other posters layouts and background colours coming up with ideas for this. Then I came up with ideas for the font size and font type and colour. Finally, I put all the ideas together producing various mock up designs before making my final choice.

In what other ways have you considered the sustainability of your project process and outcomes?

I thought about the sustainability of my project process and outcomes by recording all the design process steps I did on my blog instead of printing all the stages. This will keep the information safe so that I can look back at it for future projects when needed.

In what ways have you considered the ethical implications of your project process and outcomes?

 Under the ethical implications I had to consider what age group would be seeing my poster and make sure that it is not offensive in any way. I had to make sure that the information put on my poster is correct – this was easy as the information that I had to put on the poster was given to me.

In sustainability and ethical terms in what ways was your work in this project an improvement or a backward step for you as a socially conscious designer?

As a socially conscious designer I need to be aware that the message and design I put across is ethically and morally good. I must be able to get my message across without causing offense to anyone. I feel my work was a step forward as it was honest and non-offensive. I also did most of my work on the computer saving on paper and printing costs and so saving the environment – trees need to be cut down for paper. By working on a blog my work will not get lost or damaged and I, as well as others can use it for future projects making it more sustainable.

What targets can you make at this point for your work in the future as a socially conscious designer?

 I can make sure that my designs are always honest and non-offensive as well as being eye-catching and inspiring. I also want to be aware of not wasting paper, ink and other resources – I want to be a green designer.

3) Reflection of own working practices:

How was my time keeping?

I felt my time keeping was good. Before I started the project, I printed a schedule of what I needed to do and by when, I have included this in my blog. I managed to keep to this schedule and so finish on time.

How was my analysis of the brief?

I felt I understood the brief well because it was clear and my tutors explained the brief to me. I could go to them for help if I did not understand something.

How was my research?

I felt like I did enough research on how typographic posters look and different types of typography by using the internet and books – I have included this on my blog. I feel I could have read more about what makes a good typographic poster instead of just looking at images.

I also did research by getting peoples opinions on my mock ups and using this to come to a final design for my poster. Next time I will record the responses I got from people – maybe design a questionnaire.

How did I draw conclusions from my research?

I draw conclusions from my research by making a mood board and using some posters for colours, text ideas that I would use for my poster. This gave me an idea of layout and colours I would play with. This is also on my blog.


How did I use research to generate and develop ideas?

My research showed me how typographic posters are laid out and what type of typography there is. This gave me ideas for my poster and about different layouts I could use. Asking for people’s opinions helped me make informed choices about the changes I would make to my mock ups for my final poster. I have tried to show how I was thinking in my blog.

How did I use evaluations to help with my ideas generation and development?

I used the evaluations to help me make changes that would improve the outcome of my poster.

How did I use experimentation during the project? How can I make this more effective?

Most of my experimentation was done on Photoshop and Illustrator by designing different posters. I used two different photos that I took in Bexhill for a background and got people’s opinions before deciding to use the street photo. I then played around with different colours and text and finally after learning about background noise I decided to make my background blue with only the road sign. I got other people’s viewpoints who agreed that this looked the best and most striking.

The non-digital work I did was practicing positive and negative space / form this helped me with the layout of my poster and using space effectively.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

I showed I had achieved the learning outcomes by completing an evaluation of my work and showing my thought process by completing blogs for the different stages of the design. I think that next time I should show at the bottom of each blog how what I did related to the learning outcomes.

What parts of the project did I enjoy most? Why was this the case?

I enjoyed making different mock ups and getting people’s opinions and ideas and then producing the final poster. It feels good to look back at the original mock up and to see how it finally came together. I also enjoyed working on Photoshop and Illustrator.

I also enjoyed the trip to Bexhill to take photos of different types of typography, this has shown me how to look at things in a different way – with fresh eyes.

What parts of the project did I enjoy least? Why was this the case?

I did not enjoy writing the blog as English is my weak point but I do understand why I have to do it. I will need to show in more detail and with more written explanation why I have done things in future.

At what times did I work best? Why might this be the case? How can I ensure that I work well at all times?

I worked best when I was at university during my lecture times. I find it difficult at home to get motivated and not to get distracted by other things going on around me. To prevent this from happening I went into university on my non- lecture days to do the work I had planned for that day.

What areas inspired me? Why was this the case? How could I follow these up?

Learning about the different ways you can use typography inspired me. I enjoyed playing around with the different ways typography can affect a piece of work and how it can get a message across to an audience. I feel I can practice more by using Illustrator and have fun experimenting with different techniques.

What areas were challenging or difficult? Why was this the case?

Researching written work rather than just images. English is my weakest point and I need to motivate myself to read more and write more about what I have learnt on my blog. I need to spend time doing the parts of the task that I do not enjoy and not only focus on the parts that I enjoy such as making the final piece of work.

How can I go about developing and improving the parts I found difficult?

In future I will make a blog just for written research and ask my lectures for advice about how to record my research.

Do I need to develop certain skills? Do I need these now? Or later?

Recording my research and work as discussed above. I feel I will need this throughout my HND course and for my future work because research is important and will help if I will be doing another task like this one, and then I can see what I had learnt and not waste time having to research the work again.

I also need to develop my Illustrator skills. This will help me with my work in the future.

Final Bexhill Poster

Images used for Final Poster


Final Poster

Mock-up 1


Above is the photo I chose to use for my final poster.  I played around with lot’s of ideas until I came up with my final design.   I have shown my design ideas and practise posters in my mock up blogs.  I think it is important as a designer to try out different ideas and to get feedback from people before coming up with the final design.  As shown in my other blogs I have researched different typographic posters and typographic signs using the internet and books.  This is important to see what works and to give me ideas for my poster.  I also asked people for feed back on my mock ups and made changes as I have shown in my blog.  I found getting feed back from people is important because they see the poster through fresh eyes and can point out what is good and the negative points.  This helped me come up with my final design.  I feel that the research I did on different typographic posters and signs was important because it helped me come up with the ideas of the typography I would use.  When I put some of the ideas I got from my research into practise some of the ideas worked whereas others did not.  That is why I feel it is important to play around with mock ups before making a final poster.

I chose to use the above photo because of the sign post which indicates directions and walking and this is what inspired me to come up with my design idea for my poster.  The brief was to design a poster for a typographic walk tour so the audience would be people interested in typography and walking.  Because of this I decided to remove the background of the photo by lowering the opacity so that it was not visible.  I enlarged the signpost and put it at a slight angle.  I worked on Photoshop and Illustrator.  By using a blue background I feel I removed all the background noise of the poster and the peoples attention will be directed to the typography. The blue with the large signpost at an angle gives the poster an artistic feel and makes it look dramatic to draw attention to it.  I used green for all the writing to keep it uniform and less busy therefore easier to read.  I made the Typographic Walk in Bexhill text larger than the other text because this is the main purpose of the poster.  Other than the sign post and background colour (white space) I have only included the text.  This is because it is a poster about a typographic walk so people looking at the poster aren’t interested in imagery but more typography and typeface used.

Below are print screens of how I made the poster using photoshop.

Screen 1

Screen Shot 2017-10-09 at 15.22.06

In this screenshot I was told to create a box to be turned into a 5by5 grid. This will be turned into a separated grid for different type letters for my lesson in different types of typography.  This helped me plan how my poster would look and to make sure it was balanced.  I learnt that my original plan was unbalanced because all the work was at the top of the page and needed to be more centred.

Screenshot 2

Screen Shot 2017-10-09 at 16.57.08

In this screenshot I have decided to fill in the grid by using different letters and resizing them and placing them to fit into a variety of apes and sequences. This was in use of practice type for my final poster, however I didn’t have any need for all of the type used within this page but it was good to do it because it gave me ideas of different types of text and what would work for my poster.

Screenshot 3

Screen Shot 2017-10-09 at 16.55.45

In this screenshot I have shown how to select everything or some things within the page as this may come in handy for the future. I may also consider using some of the aspects with the different typeface for my future work.

Screenshot 4

Screen Shot 2017-10-09 at 16.54.40

In this screenshot I have considered how to change and create the typeface using the text tool in Photoshop. In consideration of different background noise or just in problems I felt that I needed to create a bright colour for the text to indicate the meaning and impact of the importance within the text.  Looking at the screen shot I felt that the poster was not centred and so changed it to my final.  I feel I had done a lot of mock ups and peoples opinions which let me produce a high standard poster.  In future I will spend more time on the different things I can do on Photoshop and Illustrator to get a better effect.

My final design in situation.

Design in Situe

Type Tour Post Mock-Up 1,2,3

Below I am inserting mock ups I have done to give me ideas for my final poster.  I have done three and will do another three tomorrow, I will then insert them below these three.  I felt mock up two and three did not have enough typography skills and the text on the roof in Mock Up 1 was too big.

Mock up 1

Mock up 2


Mock up 3


Mock up 4


The above mock up looks good but I feel that it does not meet the brief because it is not a typographic poster as it is mainly the image that is doing the talking and not the text, the text is also too small.  I did mock ups using the above photo as an experiment to see if it would work but I can see it does not because the poster should be more about the typography and not the photography.

Mock up 5


I tried playing around with different backgrounds on the above poster but noticed that the typography and message was lost in all the background noise.  This has shown me that with a typographic poster it is best to keep things simple and not busy.

Mock up 6


I tried doing another mock up with the photo above but made text bigger but came to the same conclusion as I had above.

Mock up 7


I liked the poster I had done above because I felt it had an artistic feel to it.  The negative side of this was that it is difficult to read the text in white and so I knew I would have to make changes to it to make the typography more clear.

Mock up 8


As above I played around with the text putting it all on the sign post to make the white wring stand out more.  I also put more colour into the background.  I liked this poster but felt it was too busy and I needed to make it simpler and more easy to read as the brief is to produce a typographic poster.

Mock up 9


As above I played around with the background and text but found the text too busy and not easy to read and so felt it would not meet the brief.

Mock up 10


I liked this poster and realised from this that I would need to keep the text the same colour, remove the background and make it blue like the sky and place the title above the sign post which would then meet the brief as it would show clearly that it is a typographic poster as the audience for the poster is people interested in typography.  I have enjoyed this part of the task as it has shown me how changing backgrounds and font colour and size can change the overall feel of a poster.